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Nulo stands out in the pet product market with its high-protein, low-carb formulas that prioritize real meat as the first ingredient. Their commitment to nutrition without using artificial colors, flavors, or preservatives sets them apart from competitors.
Founded by Michael Landa, Nulo's mission is to inspire pet parents to live active, healthy lifestyles with their pets. The brand emphasizes high-quality, nutritionally balanced products to fuel a pet's inner athlete, rooted in a belief in better pet health through superior nutrition.
Nulo is based in the United States, which influences their products through a commitment to sourcing high-quality ingredients and manufacturing within the country to ensure strict quality control and safety standards.
Nulo offers a wide range of products catering to different pet types and needs, including dry and wet food options for dogs and cats, as well as treats. Their product lines are designed to support various dietary requirements, such as grain-free, high-meat, and low-carb recipes.
Nulo's signature product line is their MedalSeries, available exclusively at pet specialty stores. This line is known for its high animal-based protein content and low carbohydrate levels, catering to pets' ancestral dietary needs.
Online reviews of Nulo's products are overwhelmingly positive, with pet owners praising the noticeable improvements in their pets' energy levels, coat health, and overall well-being after switching to Nulo. The brand is frequently commended for its high-quality ingredients and the positive impact on pet health.
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